Since this blog has been restarted there has been an amazing reaction from the movers, and to a certain extent the shakers (although I will be honest and state, for the record, that the shakers were a lot more interested in making wooden furniture than I had initially imagined). The advertising spods have been straight on it… Urging me to leverage my brand into another vertical – as if that’s a thing.
Well I do have a business idea and it concerns the pictures, you know the flicks, you know the movies? How about this plan?
Well what do you think?
Oh you’re just going to give it the silent treatment – how rude.
Oh I suppose you insist everyone explains their actual idea before casting judgement, Cuh!
Well here it is, half a film in your lunch break.
The first half of a film is shown twice, once from 12-1 and again between 1-2. And then the second half shown twice on the next day.
Films are shown like that for a week – on Monday & Tuesday, then again on Wednesday & Thursday, and on Friday they whole film is shown.
Only 90 minute films are shown so you see 45 minutes of film in the hour slot, which means you can get in and out in your lunch break.
Say this week the film is going to be everyone’s favourite golfing film -Caddyshack. I take my lunch break at 12 o’clock, so I zip down the pictures and watch the first half of the film. On Tuesday my 11 o’clock meeting is running late, so I decide to take lunch at 1pm and watch the second half. Or I could have decided to wait until Thursday when the second half was also on.
Now I know I’m not a movie mogul or an owner of a cinema. But if you want to steal my idea please do. Just call it Split Screen and I’ll be happy.